Emma Blackery will be shaving her head at Summer in the City to raise money for five different charities.
In a video uploaded to her channel on 11 June, she officially announced the haircut will take place live at the UK’s biggest YouTube gathering. Recognisable for her iconic ever-changing hair colour, this decision is bold, stating in the video that her hair is “a big part of my life.”
Emma has set up an Indigogo campaign to raise money for five separate charities, dividing the money equally between them. The charities are: Great Ormond Street Hospital Charity, Macmillan Cancer Support, Save The Children, Teenage Cancer Trust, and St Luke’s Hospice.
Her initial goal was £10,000, however within four hours she had already reached that target. Currently the campaign has raised over £25,000 which is likely to continue rising until the closing date 8 August.
The largest donations so far has been £2,000. There were false reports on Twitter that the donor of this sum was a sufferer of terminal cancer, who died shortly after. However, after discovering this as a hoax, Emma found the original donor and credited them via Twitter.
Many YouTubers have expressed support for the campaign including Luke Cutforth, Cherry Wallis, Zoe Sugg and Tom Ridgewell. If you wish to support the campaign, you can donate on the Indiegogo page by clicking here. More information about the cause in the video below.
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