Beauty vlogger Toya A Washington has entered the Big Brother house, becoming the first YouTuber to take part in the reality series.
Toya has been uploading beauty hauls and tutorials for over a year to her channel Beautybonae.
Big Brother host Emma Willis hinted that a “sassy beauty vlogger” would be a contestant during the launch, which caused speculation on social media. Zoe Sugg tweeted that she was “intrigued” to find out who was taking part.
So there is a beauty vlogger going into Big Brother tomorrow… So intrigued to see who it is
— Zoë (@Zoella) June 5, 2014
Since joining the house, Toya’s channel has gained an additional 500 subscribers.
Previous Big Brother housemates include Sam Pepper, who entered the house in 2010 before becoming a vlogger. He lasted twenty-one days before being evicted.
Keep up to date with our coverage of Toya in Big Brother over on the TenEighty Twitter.