Top British YouTubers have signed up to promote Oreo cookies on their channels.
The promotion was organised by their YouTube network ChannelFlip. It’s thought that a new wave of Krave challenge videos are also being produced.
Product placement of sugary foods is not allowed in television programmes in the UK, but no such rule applies to online sponsorships at the moment.
Updated 18 June 2014:
The videos have now been released, check them out in our Playlist below!