Marcus Butler has announced the release of his first online clothing store.
The popular vlogger has revealed Marcus Merch after a year of work.
The feedback I'm getting from you guys is absolutely incredible. So happy you are loving the clothing http://t.co/4aMMLwQJ1N #MarcusMerch
— Marcus Butler (@MarcusButler) April 19, 2014
The store offers unisex t-shirts, hoodies and beanies – with all materials being ethically produced .
Buyers who tag their merchandise selfies with #MarcusMerch have the chance to be added into an Instagram gallery featured on the website, alongside the official Lookbook for the range.
So Excited that @marcusbutler‘s clothing has launched! Rocking my beanie today http://t.co/ub2orJzmgC #MarcusMerch pic.twitter.com/akLJj0BwBI
— Niomi Smart (@niomismart) April 20, 2014
The Lookbook was photographed by Katie Snooks, a YouTuber who is better known as Community Manager for YouTube management company Gleam Digital.
Models for the merch included Marcus and his girlfriend Niomi Smart, blogger Olivia Grace and new Game of Thrones actor Karl Jackson.
I wore one of @marcusbutler‘s new beanies when we were last together and omg it was so comfy & cute im getting one http://t.co/CvURaKhJXr
— Troye Sivan (@troyesivan) April 20, 2014
Commenting on the launch, Marcus expressed his initial nerves:
““I can’t wait to grow this brand further and further. That of course is only possible with you wonderful people though. Thanks for your continued support!””
For a look at the new Marcus Merch, see the new official Lookbook video.