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We use Google Analytics to collect data about (among other things) the pages you view, the device you use to access the site, roughly where you are visiting from, and, if you didn’t come to us directly, the website that linked you to us or the search terms you used to find us. This helps us learn a bit about who our readers are, what TenEighty content they are interested in, and how they consume it. Knowing how many people are using the site at any given moment also lets us identify and deal with traffic spikes, helping us keep the site online. We have chosen to use the IP Anonymization option so that your IP address and specific location are never recorded. The data collected by Google Analytics is retained indefinitely, but none of it is personally identifiable, and it is not made available to any third parties.