The new feature provides a range of functional options, including advanced display and editing tools.
Snapchat first announced the launch of their new video conversion tool back in April.
The tool is being developed to help businesses convert their regular, horizontally-aligned videos into vertical clips that fit Snapchat’s format.
This week, the company also provided an overview on how to use the tool, which can be found within the ‘Manage Ads’ menu of the Snapchat Ads Manager app.
The application offers a variety of practical features and tools, including advanced display and editing tools, as well as presentation options and more.
This could provide an easy way for companies to repurpose video content in a way that fits with the increasing usage of the story format.
Creators can also download their edited videos and reuse them on other social media platforms.
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