The palette sold out within less than 20 minutes.
Jeffree Star has announced that his new Cremated makeup palette has officially sold out on the Jeffree Star Cosmetics website.
Sharing in a tweet, Jeffree wrote:
“The #Cremated Palette has SOLD OUT in under 20 minutes! What the f**k! We had a massive amount of stock and I’m truly shook right now! THANK YOU!”
The palette launched on the Jeffree Star Cosmetics website at 10am PST, along with the entire Cremated collection and a re-stock of Jeffree’s collaboration with fellow YouTuber Shane Dawson.
It features 24 new eyeshadow shades that range in colour from black and white, to grey and brown, and retails for $58. It was released alongside lip glosses, new makeup bags, Cremated-themed metal straws and a new liquid lipstick.
The #Cremated Palette has SOLD OUT in under 20 minutes!!!! 😭😭😭🖤🕊 What the fuck!!!!!!! We had a massive amount of stock and I’m truly shook right now!!!! THANK YOU!!!!
— Jeffree Star (@JeffreeStar) May 22, 2020
Jeffree had previously shared that the palette’s release had been postponed from its initial release date of April 2020 due to the coronavirus pandemic.
The announcement had received mixed reviews, with some sharing their excitement and others commenting on the timing, saying it was insensitive due to the pandemic and the associated loss of life. When many suggested that Jeffree further postpone the palette, he responded by saying it wasn’t possible and that a delay would push its release to 2021, when the makeup would be expired.
After these reactions were made public, fans jumped to Jeffree’s defence, citing that the trademark for Cremated had been filed in September 2019, months before the COVID-19 outbreak.
Upon its release, many took to Twitter to share their excitement over having purchased the palette:
YES MAMA, we did it! @JeffreeStar #CREMATED pic.twitter.com/6O67kXRu5h
— Call me A💋 (@glam_by_alyssa) May 22, 2020
Yazzz bitch 🙌🏽 #Cremated pic.twitter.com/C7zslD9THC
— TINA CARRANZA (@23tinababe) May 22, 2020
Order confirmed I can't wait 😁😁#JeffreeStarCosmetics#Cremated #JeffreeStarApproved #jeffreestar pic.twitter.com/Ltr2azwD3p
— A.Robyn (@PlusPastelQueen) May 22, 2020
Others shared that they were unable to access the website due to the volume of people:
Hitting my bong 🥦🥦🥦#JeffreeStarCosmetics @JeffreeStar waiting!! I’m in line for the #CREMATED COLLECTION pic.twitter.com/oP70mNrO0X
— Adeliz Diaz (@AdelizD) May 22, 2020
I’ve been sitting here for 10 minutes and I’m still on a page that says do not refresh or you’ll lose your place. I’m FULL ON PANICKING @JeffreeStar #Cremated
— Sabrina Rose (@pennyroyall_tea) May 22, 2020
I think we already broke the website #cremated #collection
— Jenny burkhart (@bobenny83) May 22, 2020
Jeffree has yet to reveal when the collection will see a restock. It’s recommended that those wishing to keep up-to-date follow him on Twitter.
Update 22 May 2020: Jeffree has taken to Twitter to announce that the Cremated and Jawbreaker palettes will be restocked in mid-June.
Just spoke with my production team and we will have a HUGE restock of the #Cremated AND #Jawbreaker palettes in mid-June!! 🔥 Bitchhhhh you guys really weren’t playing today!!! ⚰️
— Jeffree Star (@JeffreeStar) May 22, 2020
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