The relaunch of Sisters Apparel occurred at 12:00pm PST on 14 May.
The SisterLand collection includes hoodies, sweatpants and t-shirts which sold out within three minutes, James Charles shared on Twitter. “We sold out of everything except masks in 3 minutes holy f*ck what is going on,” James shared. He commented that he was speaking to his team to arrange a pre-order restock due to the quick sell-out of many product items.
I'M ON THE PHONE WITH MY TEAM RIGHT NOW!!! I never in a billion years would've guessed that you guys could sell out in 3 MINUTES but we're trying to figure out a pre-order restock for TODAY! Please stay tuned!!!!
— James Charles (@jamescharles) May 14, 2020
The full collection features three new hoodies, two pairs of sweatpants, two t-shirts and three face masks. While the majority of the collection feature the tie dye effect, one hoodie and one mask are black, with the word “Sisters” in multicolour. Instead of having the writing on the clothing done via screen-printing, the pieces were done with puff-print glitter.
Orders also include one free face mask per order. Each face mask purchase will equal another donated to a frontline worker fighting the Coronavirus pandemic.
the way they all sold out in 3 MINUTES😭 I’m so proud I’m crying @jamescharles 💞 pic.twitter.com/eNIpmyr2Em
— sister charlie🎨 (@xjamesxcharles1) May 14, 2020
While James has previously teamed with with merchandise companies to release items for Sisters Apparel, he is working independently with his team on the relaunch and is now the 100% owner of the brand.
The reaction on social media has been overwhelmingly positive, with many sharing pictures of their baskets with items in on the website. “all I could get was a mask but i’m still so excited! We need a restock”, one user tweeted. “You wore the tie dye for the longest time without mentioning it and everyone wanted it, no surprise it sold out” said another.
The Sisterland Collection is now LIVE! 💞 FREE worldwide shipping 🌎 & free masks with every order! 🙏🏻 Shop now ➡️ https://t.co/yrLGOkDgDR pic.twitter.com/aJLCQl7nwJ
— James Charles (@jamescharles) May 14, 2020
Restock purchases will be available on the Sisters Apparel store.
Want More?
James recently debuted his YouTube Originals reality competition series, Instant Influencer. Alternatively, you could read about TikTok creator Eitan Bernath signing with talent agency, WME.
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