The feature will allow creators to see when their audience is active on YouTube.
The feature, which is currently in early development, was announced on 16 April via YouTube’s Creator Insider channel.
In an interview with one of the site’s engineers, the video walks through how the feature will provide data and insight that’ll go beyond the basics of demographic of age, gender and location.
The feature will allow creators to pinpoint when their subscribers are active on YouTube and watching a video anywhere on the site.
It’s important to note that it won’t be indicative of when viewers are watching videos on the creator’s channel, as the data would become skewed toward upload times, instead of providing the overall picture.
While YouTube shares that the data won’t provide creators with the best time to upload content to their channels, as it’s difficult to collect enough evidence to pinpoint this, it will allow them to better engage with their audience by giving them insight on when best to schedule posts on the community tab and when to host live streams and respond to comments.
Given the feature is still in development, a global rollout date has not been provided.
Want More?
YouTube is reportedly working on an app to rival TikTok. Alternatively, you could read about the site testing out a new “Chapters” feature for longer videos.
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