Video Spotlight: How To Find Your Personal Style

“It’s your own thing, and you can enjoy it at your own pace.”

Fashion can be an essential creative outlet as well as a fun tool to express our sense of individuality. Lucy Moon knows this better than most, having spent years attempting to discover her own personal style and refine her wardrobe accordingly. In her latest video, she talks us through her own style journey and shares a few top tips for those of us still searching for the dream personal aesthetic.

While Lucy has made no secret of her longtime interest in fashion, she admits that the journey towards her own personal style has had both ups and downs. Despite finding inspiration through music and social media in her teenage years, she found it difficult to navigate style choices once leaving university. “I’d look at something and I’d go, ‘You look like something that I’d love to wear,’ or ‘that’s an outfit that I want,’ or ‘that’s a style that I really admire and I follow you for that,’ but I could never work out how to emulate it,” she explains. “I think lots of people have that problem as well.”

In her search for a solution, Lucy began to establish a capsule wardrobe as a first step towards refining her style. This involved stripping her wardrobe down to a smaller selection of versatile pieces of clothing that she really loved. “I knew I liked really utilitarian and industrial cuts, and I knew that I liked black and white and grey,” Lucy recalls. “Knowing that, I went in and culled so much of my wardrobe.”

Rethinking your internal rules about fashion can also leave room for exploration and experimentation. How can we rewrite these rules? Lucy believes that studying different styles worn by influencers and those around us is key to broadening our horizons: “I use those visuals to work out and look, not just at the item that I liked that they were wearing, but at how they composed an outfit.”

There are some wardrobe staples to consider, and Lucy stresses the importance of accessories to freshen up or add new dimensions to a look. Saved posts on Instagram and Pinterest boards are also tools Lucy recommends to help keep a record of pieces or whole outfits that provide inspiration. “Always having visuals of what you really like helps to help you mentally be creative in what you’re going to buy, what you’re going to wear, and how you’re going to put everything together,” she suggests.

Above all, finding a personal style takes time and consideration. Lucy points out that rushing into new styles can prove wasteful if we purchase items that we will soon discard – something everyone should consider while the fashion industry continues to be criticised for creating harmful textile waste as a by-product of ‘fast fashion’ trends.

We should find confidence in our personal style, no matter how different it may be. “Don’t let anyone shame you out of feeling a certain way or caring because it’s important to care about what you look like individually,” Lucy says. “That’s how you express yourself. That’s creative.”