The update comes eight months after Susan Wojcicki revealed her five priorities for YouTubers in 2018.
Speaking in February, the CEO listed aims which included “prioritizing transparency and communication” and “giving people more ways to engage with video”.
In a message on YouTube’s Creator Blog, the YouTube boss provided an update on the priorities, saying that the organisation has made “a conscious effort” to communicate with creators on “social and video”.
“Based on your feedback, we’ve also increased the number of product updates or ‘heads up’ messages regarding changes to YouTube, including smaller tests or experiments, on our @TeamYouTube handle and the Creator Insider channel,” Wojcicki went on to add.
It was also confirmed that YouTube Premieres – a feature which allows creators to chat live with viewers before a video’s launch – is now available for all creators on the platform.
Elsewhere, Wojcicki revealed that the company recently updated its monetisation systems, with “the accuracy of monetization icons” increasing by 10%.
The company also hopes to further roll out “self-certification” to creators – a new “video upload flow” feature which involves YouTubers providing information about their video which relate to the platform’s advertiser-friendly guidelines.
In addition to an update on the platform’s priorities, the CEO also commented on the European Union’s Article 13 directive on copyright – a piece of legislation which has attracted controversy amid claims it could “ban memes”.
In my quarterly creator letter, I discuss Article 13, proposed legislation in the EU that could drastically change the Internet you know today. The unintended consequences of Article 13 would put the creator ecosystem and associated European jobs at risk. 2/
— Susan Wojcicki (@SusanWojcicki) October 22, 2018
She said: “This legislation poses a threat to both your livelihood and your ability to share your voice with the world. And, if implemented as proposed, Article 13 threatens hundreds of thousands of jobs, European creators, businesses, artists and everyone they employ.
“The proposal could force platforms, like YouTube, to allow only content from a small number of large companies. It would be too risky for platforms to host content from smaller original content creators, because the platforms would now be directly liable for that content.
“We realize the importance of all rights holders being fairly compensated, which is why we built Content ID and a platform to pay out all types of content owners. But the unintended consequences of article 13 will put this ecosystem at risk.”
Susan Wojcicki’s full letter to creators can be found online, with a video version of the document available on the CEO’s YouTube channel.
Want more?
Find out more about Susan Wojcicki’s five priorities for creators this year, or read about the YouTubers taking part in this year’s Stand Up for Cancer livestream.
For updates follow @TenEightyUK on Twitter or Like TenEighty UK on Facebook.