Hannah Jacobs tells TenEighty about animating dodie’s new music video.
After starting her Vevo channel in 2016, dodie has shared a collection of music videos from her Intertwined and You EPs. Most recently, she released her music video for her song Secret for the Mad:
The video was produced by Sammy Paul, and directed by Hannah Jacobs. Hannah also worked alongside a team that included Zach Ellams, Katy Wang, and Flora Caulton to animate the music video.
“Sammy and I had discussed coming up with a loose narrative for the animations and different way of dealing with the sensitive theme of the song,” Hannah tells TenEighty. “I wanted to focus on a journey and one particular character without necessarily showing that figuratively. The kite felt like a great way to embody all of this”.
In a thread on Twitter, Sammy discussed the process of creating the final product, highlighting that he first contacted Hannah about the project in May 2017:
Just to give a sense of scale, I first contacted Hannah back in May of 2017. Every single element of every single frame was hand drawn and hand coloured. Every five seconds of screen time is about a week's worth of work. Mad respect for the craft and attention to detail.
— Sammy Paul (@ICOEPR) January 28, 2018
Hannah says that “the most challenging part for me was the animating. It’s all hand-drawn, frame by frame, which basically means that every frame you see has been drawn and coloured by a real-life human hand, rather than a computer shortcut or program.”
When asked what it was like working with dodie and Sammy to create the video, Hannah shares that she “worked directly with Sammy throughout the project which was a total pleasure – he’s a very creative producer and was very supportive of the animation process”.
Of the response to the video so far, Hannah says: “I’ve had some really positive and lovely feedback from people. I felt a little nervous just before the release as dodie obviously has an enormous following and I knew this song meant a lot to a huge amount of people.”
Currently, the video is standing at over 600,000 views, with 63,000 likes.
Want more?
Read about dodie announcing her European tour. Alternatively, read about the YouTubers who are taking part in National Student Pride 2018.
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