Viewers will now be able to sponsor certain mainstream channels for $4.99 a month.
YouTube’s service Sponsorships has expanded to include a small number of non-gaming channels – now available in their main app in beta mode.
Viewers will gain access to a service that has been available to gaming channels through the YouTube Gaming app since September 2017.
At the time, a couple of non-gaming channels were given the chance to try the feature in beta mode, but the service has expanded recently to include a new wave of channels such as Korean Englishman.
In exchange for their money each month, sponsors gain access to perks similar to the partnership program in place over at Twitch – a live-streaming platform and competitor to YouTube since 2011.
These include benefits such as a badge next to their name in comments and live chats, as well as access to exclusive emojis.
There is also the opportunity for creators to offer up sponsor-only content similar to the membership platform Patreon which encourages its users to create ‘exclusive experiences’ for subscribers.
More information about sponsorships can be found YouTube’s Help website.