YouTube is investing £5 million into its Creators for Change initiative.
The significant financial boost, unveiled during the Creators for Change summit held on 24 January, will provide improved production and marketing support to diverse creator voices and assist them in harnessing their platforms for positive change.
YouTube has also revealed its desire to involve more creators within the Creators for Change programme in 2018 and equip the wider YouTube community with further educational tools to promote social change.
Juniper Downs, Head of YouTube Policy, spoke of the latest investment in a blog post: “Video is a powerful medium to open minds to new perspectives and shared experiences. Creators prove that to us every single day. And we think Creators for Change in 2018 will reach and inspire even bigger audiences.”
En route to London for @YouTube's #CreatorsforChange summit. I'm so excited to talk about how all of our impact projects went! If you haven't watched my Colombia series yet, here is a handy playlist: https://t.co/b4iUno2h8V pic.twitter.com/UMlYIzBvjW
— rosianna halse rojas (@papertimelady) January 22, 2018
Since launching the Creators for Change programme in 2016, YouTube has partnered with 39 creators from across the globe to promote tolerance and combat hate through their content, curating thought-provoking videos that reflect the power of online media. Current British Creators for Change fellows include Leena Normington, Sam Saffold-Geri, and Myles Dyer.
Projects produced by British creators as part of the Creators for Change programme were highlighted at this week’s summit, including the #YourAverageMuslim interview series from Dina Torkia, and a series telling the stories of Colombian refugees by Rosianna Halse Rojas. Louis Cole and Humza Arshad also attended the event.
YouTube will announce the global recipients of the production grants funded through the £5 million investment in the coming months.