The announcement will affect smaller YouTube partners.
The new changes, announced on YouTube’s Creator Blog today, replace last year’s requirement of 10,000 lifetime views for a single channel.
Creators must now have 4,000 hours of watch time in the past year and 1,000 subscribers to be eligible for monetisation.
“We’ve arrived at these new thresholds after thorough analysis and conversations with creators like you. They will allow us to significantly improve our ability to identify creators who contribute positively to the community and help drive more ad revenue to them (and away from bad actors).
“These higher standards will also help us prevent potentially inappropriate videos from monetizing which can hurt revenue for everyone,” YouTube said in a blog post.
The change will also be implemented to current channels on February 20, 2018 – following a 30-day ‘grace period’ – when creators with fewer than 1,000 subscribers or 4,000 hours of watch time will be unable to monetise their content.
Once channels have reached these new milestones, they will then be re-evaluated ‘under strict criteria’.
The cons of this concern me greatly. These new changes are not only detrimental to smaller creators but are a scary sign of things to come. It shows the power this platform has to restrict users and our ability to earn, without our consent. It could get tighter in the future. https://t.co/69AVquYnHA
— Rebecca Jane Brown (@BeckieJBrown) January 16, 2018
Yep. This is essentially YouTube culling the growth of the next generation. I’ve been telling everyone for years, they want TV shows, not vloggers. Your stuff won’t be pushed in recommended or sub boxes because it won’t be monetised. This was a BIG move, remember their intentions https://t.co/bPYe81HRIc
— Emma Blackery (@emmablackery) January 17, 2018
It’s not the earning money I’m upset about. I made about $10 over the past three years ($10 I can’t access because you can only withdraw when you’ve made over $50)
It’s the serious lack of consideration towards time and effort Small Creators put into their work
— Aaron R Hale (@OverdoseOfAaron) January 17, 2018
Meanwhile, NerdCubed’s Mattophobia thinks the change is a good thing, and Alex at I Hate Everything believes it’s a ‘very smart idea’ from the platform:
Stops ISIS videos and stuff being monetized, which should help the platform. Genuine creators would earn fuck all with that amount of subs anyway, let alone hit the $100 threshold for a payout.
— Matt Collins (@Mattophobia) January 16, 2018
I didn’t care about making money through my YouTube videos until I was WELL past 1k subs and 4k hours of watch time. This is actually a very smart idea by YouTube. These are the kinds of changes I like to see.
— I Hate Everything (@IHE_OFFICIAL) January 17, 2018
More information about the new rules can be found on YouTube’s Help Centre.