Emma Blackery, Riyadh Khalaf, Doug Armstrong, Mark Ferris and more feature in the #Glitterbrows campaign for Alzheimer’s Research UK.
Photographer Linda Blacker has been working with around 20 UK YouTubers to help raise awareness for Alzheimer’s Research UK’s Glitterbrow campaign. The photoshoot aims to encourage people to glitter their brows and raise money for dementia research.
Speaking of her involvement, Linda reveals that the cause is personal to her: “I lost my nan to dementia with Lewy bodies two years ago so I’ve seen first-hand how devastating dementia can be to the person living with it, and their loved-ones.”
“Working with Alzheimer’s Research UK and YouTubers to bring this campaign to life has been a privilege, and I look forward to seeing people across the country wearing Glitterbrows to support this worthiest of causes.”
Yass got my GLITTER on! 😏✨
I’m supporting @ARUKnews’ fight against dementia!
— Doug Armstrong (@DougArmstrong) December 1, 2017
YouTubers featured in the campaign include Bethan Leadley, Cherry Wallis, Doug Armstrong, Emma Blackery, Jana Damanhouri, Jayde Pierce, Jourdan Riane, Jodie Porteous, Lucy Moon, Mark Ferris, Niki and Sammy Albon, Riyadh Khalaf, Sam Saffold-Geri, Terroll Lewis, and Grace and Amelia Mandeville.
Lucy Squance, Director of Supporter-led fundraising at Alzheimer’s Research UK says: “Christmas can be a tough time of year for those with a family member living with dementia. We wanted to launch a new fundraising campaign that was simple to do and gave people the chance to have fun while supporting vital dementia research.”
“We’re extremely excited to have teamed up with the YouTube community and Linda Blacker to launch Glitterbrows, and hope people across the country get behind the campaign to help power life-changing research.”
Glittering up to support @ARUKnews’ fight against dementia!
— Mark (@MarkFerris199O) December 1, 2017
The Glitterbrow campaign will be running throughout December and Alzheimer’s Research UK are launching a competition for the best glittered selfie. The winner will be picked by Linda Barker and the prize includes a framed print and signed t-shirt of all the YouTubers involved in the campaign. To enter, share your photos using the hashtag #glitterbrows on social media. For further information visit the Alzheimer’s Research UK website.
You can buy Glitterbrow kits from Alzheimer’s Research UK’s online shop or source your own glitter make up and help fundraise to support the fight against dementia.
I’ve glittered up to support @ARUKnews’ fight against dementia!
— Emma Blackery (@emmablackery) December 1, 2017