Following widespread criticism online, the Zoella Advent Calendar on sale at Boots stores will be reduced from £50 to £25.
Zoe Sugg has been heavily criticised for the price of her 12-door Christmas advent calendar. In response, the retailer, Boots has cut the price by half.
“We are sorry to hear that the price of the Zoella 12 Days of Christmas Advent Calendar has disappointed a number of customers, we always listen to feedback,” a spokesperson for Boots said in a statement to DigitalSpy. “We will be offering the product at half-price during our Christmas promotion, where the calendar will be on sale for £25 from Thursday 16 November.”
According to the Boots website, the calendar contains a bauble, a small bag of confetti, a purse, a 130g candle, two cookie cutters, a jotter pad, a keyring, a pen, a 30ml bottle of room spray, seven stickers, and a votive.
“The calendar is something I’ve worked on for a year,” explained Zoe herself, in a video responding to the criticism the product has received. “I love the product – I am all about the creativity. I’m all about getting it from a design to a product.
“Where my input ends is there. Once that product is done and I’m happy with it, the retailer can decide how much they sell that for. That’s completely out of my decision-making.”
Fellow YouTuber Jack Dean was among those vocally disapproving of the product, making a comedy review which has since gone viral:
Many of her fans also took to Twitter to share their thoughts on the calendar:
Why are people so mad about the Zoella advent calendar? Firstly, it's not "for kids". Secondly, if kids can spend £50 without adult supervision something's very wrong on the parents behalf. Thirdly, for everything combined at Primark you would pay the same price.
— DLPWonders (@DLPWonders) November 13, 2017
JaackMaate's video inspired me to see how much Zoella's £50 Christmas Advent calendar was worth.
After searching for each item on Amazon and Primark, buying each item individually would all together cost you £21.57 (roughly). So you're paying: £28.43 extra for her name on it. pic.twitter.com/uCXnNDUSzl
— Yasmine (@YasmineSumman) November 11, 2017