Casey Neistat has ads pulled from his video raising money for the victims of the Las Vegas shooting.
Following the mass shooting in Las Vegas on 1 October, Casey Neistat uploaded a video on October 2nd raising funds for the victims of the attack, he said in the video that “all of the AdSense revenue from this video will also be donated.” He also set up a GoFundMe for people to donate money to which will go direct to those affected. Casey explained that the video is not about the tragedy, but instead about the fundraiser and to help support the people affected.
Three days after the video went live, Casey tweeted showing that the video had the ads removed by YouTube without any reasonable explanation. Team YouTube responsed to the tweet explaining themselves:
We ❤️ what you're doing to help, but no matter the intent, our policy is to not run ads on videos about tragedies.
— Team YouTube (@TeamYouTube) October 5, 2017
American talk show host Jimmy Kimmel uploaded a video the same day that Casey posted his video, also about the shooting. It was pointed out by Phillip DeFranco that the video uploaded to the Jimmy Kimmel channel had not been demonetised, even though it’s also against YouTube’s policy about running ads on videos about tragic events.
Your response is bullshit. It's not true. People are tired this. Be better. pic.twitter.com/XWh6eMVQWG
— Philip DeFranco (@PhillyD) October 6, 2017
Phil later uploaded a video talking about the situation in question and said in the video “but for some reason, Jimmy Kimmel is exempt and you can’t even say that no one saw that this video was on the internet, it was literally the number one trending video, on YouTube.” Games Attorney also tweeted about how the policy works, after supposedly confirming it with YouTube:
— Games Attorney (@GamesAttorney) October 7, 2017
It states in YouTube’s Advertiser Friendly Content Guidelines:
- Controversial issues and sensitive events: Video content that features or focuses on sensitive topics or events including, but not limited to, war, political conflicts, terrorism or extremism, death and tragedies, sexual abuse, even if graphic imagery is not shown, is generally not eligible for ads. For example, videos about recent tragedies, even if presented for news or documentary purposes, may not be eligible for advertising given the subject matter.
Hank Green joined the conversation and uploaded a 35 minute long video talking about YouTube Demonetisation in depth.
I wasn't lyin'! SORRY THIS IS SO LONG! https://t.co/ozMcBCXB5Y
— 🐢🐢🐢🐢🐢🐢🐢🐢🐢🐢 (@hankgreen) October 6, 2017
This follows several creators complaining about YouTube’s demonetisation practices throughout 2017, with many creators tweeting that their videos have been unfairly considered unsuitable for advertisers:
Tell me again how trans people aren't targetted by YouTube.
Both videos were restricted, so I deleted them, changed the file and title name pic.twitter.com/yzsXBjEsHd
— Chase Ross 🐝 (@ChaseRoss) October 8, 2017
My Authenticity video has "mental health" "anxiety" "depression" in the tags. It is not suitable for YT adverts despite no "adult" content
— Gary Caplehorne (@oohgaryc) October 8, 2017
Jimmy Kimmel’s video is still monetised and currently has over 9 million views. YouTube are yet to explain in more detail about the situation.
Currently, almost 300 thousand dollars has been raised on the GoFundMe, which you can donate to here.
Read more about upcoming changes to YouTube Gaming, including a sponsorship service. Alternatively, read about when disabled creators called on YouTube to review the Ad Policy.