Hookd, which will allow YouTube creators to license commercial music for their videos, launches in beta on 11 September.
Hookd will allow YouTube creators to use commercial music in their videos without fear of Content ID claims.
Content ID claims block the use of most music in content on YouTube. Successful claims can result in the removal of the video, or having ad revenue generated from the video redirected to the record label that owns the piece of music.
So excited for our beta coming this autumn! You can sign up for early access and free tracks here – https://t.co/TW0wCCcdOO !
— Lickd (@getlickd) August 1, 2017
The new platform will enable users to license commercial tracks legally to use within their content. As a result, YouTubers won’t be at risk of having their video taken down, and are able to earn ad revenue on the video.
As the music is legally licensed, label and publishers gain revenue too. Hookd enables both musicians and YouTube creators to be paid for their work.
As stated on hookd’s website: “Our platform creates a new economy for artists and musicians by enabling online video creators to use commercial music legitimately for the first time whilst also ensuring the artist gets paid what they’re owed. Similarly, online video creators can use commercial music in their videos and keep the advertising revenue earned from their videos. With hookd, gone are the days when you’d get a claim and lose your video revenue.”
Paul Sampson, the CEO of hookd, addressed creators directly: “We’re building hookd for you. We’re speaking to the artists and the labels to convince them to make a change and better understand this generation and social video.”
License costs range from £7 to £150, with the amount decided based on the creator’s average video viewership. The license also protects creators’ videos if used by third parties.
“You love music,” continued Paul. “You stream it online, listen to it on the radio, download it, share it with your friends. But the moment you try and use it in your videos you’re penalised, well not anymore.”
Interested creators can sign up on the hookd website to receive a free trial.
Read more about disabled creators calling on YouTube to review its ad policy. Alternatively, check out Hannah Rutherford talking about demonetisation and moving to Twitch.