Generation 1 of an athletic wear range from The Lean Machines launches on September 1.
TLM clothing is the first clothing line from John Chapman and Leon Bustin, the personal trainers and wellness educators behind the channel The Lean Machines.
Speaking exclusively to TenEighty, John explains that they “wanted to make a high-quality range of kit that anybody can wear either working out down at the gym, or relaxing with friends and family at home. We’ve spent a lot of time making sure the design looks good, the quality of the kit is high, and that it’s something people want.”
“The TLM kit was originally just for us to wear in our videos, but everyone watching kept on asking where they could buy, what colours it came in, is there a female range, etc,” Leon adds. “So we made it happen.”
Can't even explain how excited I am for @TheLeanMachines merch you've done such a great job @LeonBusty @JohnChaps ❤️❤️❤️😄😄😄
— KAY{PB} (@PugsForDeyes) August 29, 2017
The range will be on sale from an online pop-up store which will be open for 48 hours only, launching on September 1 at 6pm and closing on Sunday 3 at 6pm. Limited numbers of each item are in stock.
John and Leon are sticking to the weekend pop-up for the first launch to “have some fun with it.”
“It’s also a great chance for us to see what people think,” notes Leon.
All generation 1 TLM kit items have limited numbers and the online shop will close Sunday at 6pm sharp! so you'll have to be quick 😱🔥
— TLM_clothing (@TLM_clothing) August 29, 2017
The line will include a variety of high-quality kit emblazoned with the TLM brand, with cuts for both men and women.
Leon states that his favorite and most-worn item in the range is “the black TLM high-neck vest with the small TLM logo on the front left breast pocket and the large distressed logo on the back.” John’s choice is a nod towards the future of TLM Clothing: “a version of the superman TLM, which isn’t available yet.”
Moving forward, John and Leon are looking to the fans to assess the success of their first range and adjust for possible new releases in the future. “We’ve got plenty of new additions coming to the TLM kit range,” John says, “but you’ll have to wait for that later on this month.”
The full range can be found at theleanmachines.com/shop.
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