The Collaboration Panel took place on Sunday in Panel Room A. The panel was chaired by Laura Bubble and featured creators such as Evan Edinger, Alex Wassabi, and Amber Doig-Thorne.
Marie Jacquemin and Aaron Burriss also joined the panel, which dealt with collabing with creators you don’t know, collabing with people who can be polarising, and offered tips for collabing as a smaller creator. Laura asked the panellists to introduce themselves and started the discussion off by asking creators how they go about setting up a collab. Aaron started by stating his first rule was always to keep it professional. His brother Alex added that he does this, even though he mostly collabs with friends. “If they make me laugh, I’m down to collab” he ended. Evan agreed: “I need to know the person […] banter wouldn’t work with someone new”. The panellists agreed that the reason people watch collabs is for the chemistry between the creators, and that it is impossible to manufacture.
Laura then went on to ask how a creator would go on to collab with a creator they don’t know. Alex encouraged smaller creators to take a risk and ask for collabs however he acknowledged it did not work for his style of collabs, since they are friendship based. Evan suggested that a more organic way to build those relationships would be through networking on social media. “We were friends before we started collabing” Marie added, offering another pathway into collaborative videos.
The moderator brought the conversation round to collabing with creators who have a different type of channel, and whether it is possible at all. Amber, whose videos are mostly pranks, talked about a positive experience doing a collab with a creator whose humour is based around puns. “It’s not so much genre but rather demographic” said Evan, summarising the panellists’ discussion.
Laura asked the creators what their experiences have been in regards to collabing with people who are polarising, and Alex was quick to reply that everyone carries drama. Marie explained that it is very different to know someone in real life and to watch their videos. Therefore, she continued, it is easier for a creator to know the “full story” behind drama and therefore not be as extreme with their views of the creator with whom they collab.
The moderator then turned the question-asking to the audience. An audience member asked for tips in regards to finding people with which to collaborate. Evan suggested an app called Tubular to find YouTubers that make similar videos to your own. Marie talked about being involved in the community, while gesturing around the room, as a way to meet like-minded creators. Lauren added that it’s fine to comment on people’s videos but not as outright promo.
Another audience member asked about bridging the gap between being a viewer and a creator who wants to collab. Marie talked about “walking up in the right way” and there being a more and less professional way of approaching people and telling them you like their content. Alex talked about the fact that four months into a relationship he found out that his girlfriends watched his videos and what a difficult situation that is.
Photos by Aria Mark.
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