The Management in Online Video panel took place on Friday at Summer in the City 2017. It featured creator Connie Glynn, and talent managers Louise Bury from Independent Talent, Mark Walker from Free Focus, and Mark Denby from Creator Entertainment Group. It was chaired by TenEighty’s co-editor Teoh Lander-Boyce.
The panel discussed the need for managers, the relationship between the manager and the creator, maintaining the balance between creative freedom and management control, and what managers look for in a creator.
Teoh introduced the panellists and started off by asking Connie about her initial foray into obtaining a manager. Connie explained that she was in university when she started getting managed. She said that she sought out a manager when “it was too big for me to handle on my own”.
The conversation then turned to the need for managers and how they can benefit creators. Louise talked about the need for a manager arising when “you reach critical mass” and when you have more in your inbox than what you can deal with. She talked about managers maximising opportunities and opening doors that the YouTuber would not otherwise find themselves. Connie followed up explaining that she liked that her management asked her for a bucket list of things she wanted to achieve.
Teoh then brought the discussion to the relationship between the manager and the creator and how much control the manager should have over the creator. Mark Walker, Connie’s manager, explained that he would never tell his talent what to put on their YouTube videos but “if she posts something up and I think that it’s going to get her in trouble, well, she was doing her channel well before she met me”. He continued: “She knows what she is doing, she knows her audience”. Louise talked about being able to be the “bad cop” when needing to get serious with brands. This allows the creator to preserve their relationship with brands.
An audience member asked what managers look for in creators to which Mark Denby replied “the dedication of the creators” and “if they are sticking to a regular schedule”, continuing: “When I sit down with someone I find out what they want to do and see if there is a shared vision I think I can help bring to life”.
Photos by Christy Ku.
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