The Monetize This! How to Create and Grow Multiple Revenue Streams panel took place on Friday at Summer in the City 2017. It featured creators including Riyadh Khalaf and Kaya Lili. It was chaired by Kou Chaichian from BroadbandTV.
The panel, which took place in Panel Room A, highlighted how to monetise content, as well as discussing alternative forms of revenue, as opposed to YouTube’s AdSense. In addition, the panellists mentioned the recent “adpocalypse” which saw creators lose income from videos.
Attending the panel were Riyadh Khalaf, Kaya Lili, Ed Brew (the Content & Brand Manager at Hello Management UK), and Kou Chaichian (the Head of Talent and Partnerships from BroadbandTV).
The Q&A panel mentioned the creators’ most successful sources of income, which included tipping service Patreon, as well as integrating brand deals into the content. The panel followed this by going into depth over authenticity as a creator when working with brands, and how challenging the creators found balancing the two. As a result, the panellists conversed about initially starting to work with brands when growing as a creator, and ultimately, when the creator is of size, working within traditional media, such as Riyadh’s BBC show Queer Britain. This led into a discussion of how to self-value one’s content in order to market to brands, and ultimately concluded with an open floor Q&A from the audience.
Asked about creators being perceived as selling out, Riyadh responded by saying that he “ignores it, because the real fans that will stick with you for the long time, will understand that nothing in this world is free, and I keep saying it: you’ve got to eat, and you’ve got to pay rent and if they want more content from you, you’ve got to stay alive.”
Ed then continued by saying that, for those interested in the future of monetisation, “if you haven’t already started building a strong Facebook audience, get on that, because the initial monetisation stuff that they have done has been really impressive”.
Photos by Christy Ku.
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