Creators will have to reach 10,000 views before they can start earning money on YouTube.
After opening its Partner Program to every creator five years ago, YouTube has now decided to alter the programme’s policy.
The change, which follows concerns from advertisers about extreme content on the platform, will affect the view threshold that creators need to reach to start earning revenue: from now on, creators will not be able to turn on monetisation until they hit 10,000 lifetime views on their channel.
“This new threshold gives us enough information to determine the validity of a channel,” wrote Ariel Bardin, YouTube’s VP of Product Management, in a blog post. “It also allows us to confirm if a channel is following our community guidelines and advertiser policies.
“In a few weeks, we’ll also be adding a review process for new creators who apply to be in the YouTube Partner Program. After a creator hits 10,000 lifetime views on their channel, we’ll review their activity against our policies. If everything looks good, we’ll bring this channel into YPP and begin serving ads against their content. Together these new thresholds will help ensure revenue only flows to creators who are playing by the rules.”
Qingzhen Chen, senior analyst for advertising research from IHS, said it would not be difficult for the majority of channels to get 10,000 views from the global audience of more than one billion users, and talked about the recent issues that the service has been having: “We need to think about why YouTube is doing this. There are have been troubles recently in the news about some of its content, some big brands and agencies have pulled their adverts – this is just another effort to deal with those issues.”
YouTube does not announce the figures that creators can earn from pre-roll adverts, but in 2014 the New York Times quoted an ad software firm which suggested the average rate was £6 per 1000 advert views, with YouTube taking a percentage of that.