Dodie Clark’s second official music video has been released on her Vevo channel.
Dodie Clark has released a music video for the title track of her Top 40 EP, Intertwined. Directed by Sammy Paul with art direction by Guy Larsen, the video depicts the destruction of a doll house, symbolising the torment within the protagonist doll’s head.
The video has received over half a million views within its first three days, and even made an appearance on YouTube’s trending page. Fellow YouTubers were quick to express their positive thoughts about Dodie’s latest:
— Hazel Hayes (@TheHazelHayes) April 7, 2017
— Louise (@LouisePentland) April 7, 2017
Despite the mainly positive reaction, the strong imagery in the video has has stirred some controversy, with some viewers reevaluating their perceptions of the song. Dodie responded to this with a tweet suggesting this was the intended reaction, while Paul Neafcy suggested it could be a good gateway for many of her young fans to learn about ambiguity in art:
I am so happy about the slight confusion (and possible controversy) towards the intertwined video! It's doing exactly what the song intended
— dodie (@doddleoddle) April 7, 2017
— NEAFCY (@PNeafcy) April 8, 2017
Dodie attributes the concept of the video to Sammy, who was also responsible for her previous video, for the track Sick of Losing Soulmates. Another returning crew member from the previous video is the Director of Photography, Ciaran OBrien.
Dodie’s EP Interwined is available on iTunes.