Startup video platform Vidme answered questions from the “premiere small YouTuber community” on Reddit.
Self-described as “the lovechild of Reddit and YouTube”, the creator-orientated video service Vidme answered inquiries from YouTube users in February as part of a Reddit “Ask Me Anything” post.
Positioned as a new platform for the next generation of video creators, the emerging platform made headlines recently when it received six million dollars in funding. It is also currently reporting figures of 25 million monthly users, and around a million creators signing up.
What sets Vidme apart from YouTube?
In the NewTubers subreddit, the company pointed towards its “fast growing, new community”, citing that right now would be an opportune time to join its new community. The monetisation system of direct fan tipping rather than pre-roll advertisements, a Reddit-style community-curated front page, and human-powered customer service were all mentioned as positive factors.
How does VidMe feel about exclusive content?
Vidme creators have the option to either upload directly onto Vidme servers, or to just window a YouTube video within Vidme. A user asked whether the former option would be promoted more highly within the website, and Vidme replied by saying there is no search algorithm differentiating between them, although videos picked by the team for promotion would naturally be biased towards natively-uploaded content.
Vidme looks upon advertisements as a necessary evil on most websites. With the advent of advertisement-blocking software tools and industry-wide plummeting of CPM values, they are choosing to focus instead on direct fan support. Eyeing the success of services like Patreon, the Vidme team are planning to introduce a system of recurring fan donations, so people are able to support their favourite creators more directly.
Small creator discovery
Citing the difficulty of smaller YouTubers in gaining traction, Vidme is prioritising small content creator discovery. 20 “team picks” chosen per day feature many emerging creators, while Twitter shoutouts, a weekly update video, and a regularly-updated “Featured Creators” list are among the other methods currently being implemented by the Vidme team for the purpose of promoting smaller creators.