Marcus Butler and others have shared stories of self-doubt as part of the new All Worth It campaign.
The campaign will offer self-confidence training to young people at 15 centres around the country. Advertising will include a billboard in Piccadilly Circus, national press adverts, and short films by “ambassadors” for the campaign.
These ambassadors include UK-based YouTubers Marcus Butler, Kaushal Beauty, Amena, Victoria Magrath, Emily Canham, and Jordan Bone. Other popular figures in the campaign include actress Helen Mirren, musician Cheryl, and TV presenter Katie Piper.
— Marcus Butler (@MarcusButler) February 23, 2017
In the films, Amena talks about missing school for several months because of bullying, Jordan speaks of her depression after the accident that left her as a quadriplegic, and Marcus Butler recalls how he was derided for doing gymnastics. They all go on to reaffirm the campaign’s message of “we are all worth it”. A complete playlist of the films on YouTube can be found here.
The General Manager of L’Oréal for the UK and Ireland, Adrien Koskas, stated: “Self-worth has always been a core value for the L’Oréal Paris brand. Whoever you are, wherever you’re from.”
He went on to say, “We’re very proud of the hard-hitting campaign supporting this partnership, embodied by a broad range of inspirational ambassadors that celebrate diversity and self-realisation, because we do believe we are all worth it.”
More information on the campaign in general can be found on the Prince’s Trust website.
Read about the time Jordan helped judge the Cosmopolitan Influencer Awards, or when L’Oréal announced its YouTube Beauty Squad.