Niki and Sammy Albon have begun a style overhaul which coincides with the launch of new merchandise.
After nearly four years on YouTube, Niki and Sammy are rebranding – or as they put it, “desperately trying to be cool for once in their lives”. Officially speaking, this is not a rebrand but rather a “refresh” for both their personal style and merchandise.
In terms of YouTube content, Niki and Sammy tell TenEighty that since their channel is “multi-faceted”, their content will not be going down a particularly “edgier” route. Everything that makes Niki and Sammy into NikiNSammy will stay the same, just with a revamped look to reflect their growth over the past four years.
Social media has had a huge impact of the twins’ personal style and they jokingly refer to their personal fashion icon as “Pinterest […] social media is our biggest influence right now. EVERYONE dresses well, so we definitely felt the need to keep up, in our own way. Before this year, we just winged it. It didn’t work.”
Currently, their main inspiration for the new look is K-pop fashion: an interest which grew alongside their enthusiasm for the music. They aim to create a look that is synonymous with their personalities and the NikiNSammy brand, hence the new interest in keeping on-trend (“We said ‘trying’… no one said it was easy!”).
Part 6: "I Hate and I Love" #NikiNSammyComeback
Have you guys liked this photoshoot?
— ˗ˏˋ niki 🌑ˊˎ˗ (@NikiAlbon) February 14, 2017
Living with Niki and Sammy, photographer Linda Blacker “hears K-Pop blaring out 24/365”. She came up with the idea to do a shoot with the twins inspired by K-pop band BTS (specifically from the song Blood Sweat & Tears) “because we were all obsessed with it”, then discussed shots and looks with the boys in a collaborative effort. “But ultimately the styling and design came down entirely to Linda! She knows the BTS video like the back of her hand and she really brought the vision to life in these pictures.”
Since the new look is mainly inspired by K-pop boyband fashion, we had to ask if a K-pop cover could be on the cards for 2017. “Do you know a good sound engineer? Because our pitch needs CORRECT-ING!” the boys teased. “We’ll stick to interviewing the stars like we’ve done for BBC, the BRITs, and The Voice UK!”