Callux’s LuxLike store will be open from 21-26 February.
Callum McGinley recently announced a pop-up store for his clothing brand LuxLike. The store will be located in the BoxPark mall in Shoreditch, with Callum attending at specific times each day.
“I’ve always wanted to own a shop and have something to call my own,” says Callum to TenEighty. “My accountant told me he’d be able to put me in contact with BoxPark and that’s where it all started. I didn’t really have anything planned, just straight away booked it in to worry about later. I guess that really sums up how excited I was and still am.” He also explains that the store will include eight brand new products, including clothing and unspecified “others”.
ITS OPEN UNTIL THE 26TH, that’s a Sunday.
21st – 26th. I’ll be there at certain times every single day.
— Lux (@Callux) February 10, 2017
With this being one of the first pop-up shops from a member of the YouTube community, Callum states: “I want [it] to be more than YouTuber merchandise, but I understand that’s what the audience want, so that’s what they’ll get. Slowly I’ll introduce clothing that bridges the gap between YouTube and ‘mainstream’.”
Callum explains that “I would call everything being released right now to fall into a ‘Season One’ category” when asked about the future of LuxLike. “I am trying my best to fund the creation of Season Two, which I’d love to include shoes, coats, and other secret pieces.”
The pop-up store will be open from 21-26 February, and fans can check the LuxLike Twitter to see exactly when Callum will be showing up.
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