Fleur de Force is launching her own lipstick with MAC Cosmetics in April 2017.
Having previously collaborated with people such as Ellie Goulding and Lorde, MAC Cosmetics has announced its first ever collaboration with YouTubers, bloggers, and influencers. Ten social media stars were announced as this year’s collaborators, including UK YouTuber Fleur de Force.
THE SECRET'S OUT! I'm releasing my own lipstick with @MACcosmeticsUK 🎉 BEYOND excited to be in Toronto to formulate the colour in the @MACcosmetics lab this week! The shade is my DREAM lipstick colour and will be out in APRIL in the U.K. – Check out my insta stories for some behind the scenes snaps ❤ #MACxFleurDeForce
The ten collaborators represent eight different countries, with Fleur and Glamour beauty director and blogger Alessandra Steinherr taking part from the UK. Other collaborators include Laura Lee and Gabriel Zamora (USA), Samantha Ravndahl (Canada), Nikkia Joy (Australia), Vic Ceridono (Brazil), Caroline Daur (Germany), Marie Lopez (France), and Fouz Alfahad (Kuwait).
The collaborators are working with the MAC Cosmetic team in Toronto to determine their own unique shade of lipstick. Each lipstick will be available later in 2017, but launched exclusively in the creator’s country.
Catherine Bomboy Dougherty, Senior Vice President of Global Communications at MAC, said: “These beauty influencers are models, photographers, experts, editors, and artists all in one, and we admire their makeup artistry talent, point of view, and love they inspire from their fans.”
In her blog, Fleur states that the products will roll out in select UK MAC stores and online in April, with the exact date still to be determined. Fans can keep an eye on each collaborator’s social media accounts for updates and to find out which shade they have chosen as their own.
Read about YouTube’s new “On the Rise” feature that will spotlight smaller creators or find out more about The RH Experience’s upcoming performance at VAULT Festival 2017.