17 YouTubers took part in a photoshoot at the National Portrait Gallery in London, including Caspar Lee, Tanya Burr, Louise Pentland, and Marcus Butler.
This 360-degree photo was shot by award-winning photographer Jim Fiscus, with a backdrop of culturally significant portraits dating from the British Enlightenment. These include famous composers, actors, and writers from the eighteenth century such as George Frideric Handel, Sarah Siddons, and Samuel Johnson.
The photo can now be viewed alongside the photos of the gallery on Google Maps.
The idea for the image came from creative agency Flying Objects. Speaking about the idea, Creative Director Tom Pursey said: “Our goal was to find an intriguing way to frame the cultural influence of YouTube creators today.”
He went on to explain that “this influence is built on the unique and personal connection felt between fans and creators, and the 360 image allows us to place fans directly in the centre of the portrait”.
Running from November until 12 December 2016, YouTube’s #MadeForYou campaign is a celebration of the diverse content that is created on YouTube in the UK. The YouTubers taking part in the campaign are Colin Furze, Dina Torkia, Humza Arshad, Suli Breaks, Caspar Lee, Scola Dondo, Oli White, Kaushal, Tom Ridgewell, Jemma Wilson, Vikram Barn, Joe Sugg, Patricia Bright, Emma Blackery, Lindy Tsang, Louise Pentland, Marcus Butler, and Tanya Burr.
Caspar Lee spoke to The Sun about the campaign, saying: “I find it funny how sometimes, even though I know how legitimate YouTube is as a career and industry, just having a poster and YouTube logo on a traditional media platform somehow makes it more legitimate for other people.”
More information about #MadeForYou can be found on YouTube UK’s official blog.
Photos by Jim Fiscus.