Shape History aims to connect creators with charities and global advocacy experts through the launch of a new grassroots YouTube channel about social issues.
Shape History’s new YouTube channel will help creators and charities build campaigns for issues such as LGBTQ+ rights, mental health, gender equality, sexual health, and more.
Mike Buonaiuto, creative director of Shape History, says he’s excited to move forward with the ambitious new project. Its announcement comes amidst other philanthropic efforts across the platform, with YouTube’s own #CreatorsForChange project launched last month.
“We wanted to make subscriber numbers mean something,” Mike tells TenEighty. “[For] Shape History to not only be a company which works exclusively to help charities, companies that do good, and influencers looking to make change, but equally something which works across all channels, including YouTube.”
Shape History plans on covering a multitude of issues surrounding the causes and organisations the company has worked with directly for months. These include the United Nations, the World Health Organisation, the Canadian Cancer Society, Macmillan, and the NHS.
Mike believes the channel will also have a broader reach, with videos on global issues such as the Syrian refugee crisis. By connecting experienced YouTube creators with field experts, he hopes Shape History will become an inspirational force within the community.
Mike feels that YouTube is a platform ripe for creating social change, with the ability to inspire millions of people to go from silent viewers to vocal advocates. “We’ve never seen a more progressive generation,” he says of YouTube’s audience. “There has never been a better time to engage and inspire young people around these issues.
“YouTube works best when it brings people together, but also when it gives a voice to people who feel like they don’t have one.”
More information can be found on Shape History’s website.
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