YouTube couple Trent Owers and Luke Shayler will be launching a clothing and merchandise line with Binge Designs.
Binge Designs are a London-based fashion company who create products inspired by popular culture, including references to the Spice Girls, drag queens, and soap stars.
“Whenever we discussed having our own collection, one of our biggest factors was making sure it still represented us and what we stand for,” said Trent and Luke. “Working with Binge Designs, I think we absolutely achieved that goal along with the collection being fashion-forward enough to break out of the YouTube Market and onto the mainstream retail scene.”
Luke has tweeted a preview of a t-shirt which features the couple’s pet dogs Benji and Blue:
1st of many T-shirts in our new collection with @BingeDesigns WHO WANTS ONE?????? Available 17.07.16 pic.twitter.com/ajL8pTFpTZ
— Luke Shayler (@BoyShayler) July 11, 2016
Trent has shared an image of a mug from the collection that shows the couple with glitched faces to represent their online life:
LOOK! One of my favourite designs coming to the #TrentandLukeCollection – SO MANY Products! Including MUGS! pic.twitter.com/u77EjBh7ic
— Trent Owers (@trentowers) July 12, 2016
The collection will feature a variety of other designs, including “Be a Unicorn”, “Catchphrase”, and “Love is Love”, which makes use of the popular LGBTQ+ slogan to promote inclusive relationships.
The Trent and Luke Collection will be available from the Binge Designs website from 17 July. Prices start from £9.99 and the designs are available on a range of products including t-shirts, baseball caps, flip flops, and phone-cases.
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