Fireflight Merch – the online merchandise store for Emma Blackery, Evan Edinger, and other YouTubers – will close for business, it has been announced.
On 10 July, the Fireflight Merch Twitter account published a tweet stating that the account would soon be closed:
Hi guys. This account is going to be closed soon – so any merch related queries please contact the Youtuber directly xxxxx
— Fireflight Merch (@FireflightMerch) July 10, 2016
This tweet was Fireflight Merch’s first official statement regarding the site’s closure.
Previously, customers had tweeted about communication issues with the company:
@EvanEdinger IMPORTANT, please read this. Thank you! pic.twitter.com/vNnvB9otag
— fait-maison (@faitmaison8) June 12, 2016
@FireflightMerch I'm confused have I missed something pic.twitter.com/Z3uKWiRFLU
— lucy is okay.👻 (@PattysNose) February 28, 2016
@FireflightMerch what's up with the website? I was trying to go to @EvanEdinger's merch page but was redirected pic.twitter.com/k7y6UKPwSm
— . (@HeathenDunseph) June 8, 2016
The website was home to merchandise from YouTubers Emma Blackery, Evan Edinger, Luke Cutforth, and Dottie James.
TenEighty was informed of the closure a month ago and has reached out for comment, but is yet to hear back.
No further information has been published as to the reason for Fireflight Merch’s closure. The website now redirects visitors to the creators’ own websites.
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Updated 18 July 2016 to clarify when Fireflight informed TenEighty of their closure. Physical copies of TenEighty Magazine were previously sold through Fireflight Merch.
