YouTubers and celebrities have joined up with the British Heart Foundation to open a boutique-style pop-up shop in Covent Garden.
Fashion and beauty vlogger Victoria Magrath has donated an array of designer beauty products and clothing accessories to the shop. Fellow YouTuber Amelia Liana also has contributed her own accessories and fashion items.
Open until Saturday 11 June, all the money raised by the shop will help fund life-changing research into coronary heart disease.
Many lifestyle bloggers and YouTubers have been sharing their excitement, and supporters have been tweeting using the hashtag #InTheFrowXBHF:
Make sure you pop down to @inthefrow x @TheBHF #INTHEFROWxBHF pop up on Neal street if you want some bargains & to help an awesome cause! 💜
— Lily Melrose🕷 🎃 (@llymlrs) June 3, 2016
So proud of @inthefrow for partnering with @TheBHF Such an amazing cause! #InTheFrowxBHF pic.twitter.com/xBChq6nKjG
— Heroine In Heels (@LauraJHyatt) June 2, 2016
Louise Pentland shared a snap of a group of YouTubers at the grand opening of the store, thanking Victoria and describing some of the deals on offer:
Victoria expressed her delight at being able to support a cause that she cares for: “The pop-up shop has provided me with a great opportunity to raise even more money for the BHF to help fund their vital research. I hope lots of people come and visit the shop while it’s open to pick up some great bargains and support the fight against heart disease”.
Want more?
Louise Pentland and a group of YouTubers from around the world recently visited Vatican City to meet the Pope. Alternatively, find out what Suli Breaks had to say about his upcoming poetry show.
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