Various UK vloggers participated in Hank and John Green’s annual charity fundraiser.
Project For Awesome began in 2007 and has since been held annually on the second Friday and Saturday of December. This year, it was held from 11-12 December.
Created by Hank and John Green, Project For Awesome – or P4A, as it’s also known – involves thousands of people, both viewers and YouTube creators, posting videos that advocate for charities of their choice. The YouTube community then promotes said videos and raises money for the charities.
This year, money is being raised via an Indiegogo campaign, through items purchased via the DFTBA warehouse and the Foundation to Decrease Worldsuck. Money raised during the first half of P4A will be split between Save the Children and the UN Refugee Agency (UNHCR), with funds raised during the second half going toward charities voted for by the community. Everything up to $250,000 will be matched by John, Hank and other organisations.
Donaters have the opportunity to choose between a variety of perks, including the annual P4A calendar (featuring YouTubers’ pets), a digital dance battle between Hank and Rhett & Link, posters, beanies, a lifetime VidCon pass and more. Those wishing to donate can do so from 9-15 December.
Various British YouTubers chose to take part in this year’s campaign, including Emma Blackery, Carrie Hope Fletcher, Rosianna Halse Rojas and Barry Aldridge.
https://www.youtube.com/watch?v=1eLiJsGPyoo
Currently, the overall amount raised stands at $1,430,483, with 62 hours left for people to donate through the Indiegogo campaign. Last year, P4A raised over $1.2 million, with the money split between Save the Children, Partners in Health, and 20 other community-chosen charities.
Want More?
Zoe Sugg, Alfie Deyes and Joe Sugg are currently participating in Trekstock’s annual #Trekstocking campaign. Alternatively, you could read about Yogscast’s Christmas live stream fundraiser.
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