Google’s newest YouTube Space will open in November, and TenEighty has exclusive photographs to give you a virtual tour.
The new studio in New York will host events and masterclasses from industry experts, giving creators a place to connect and work on ideas together. The Space aims to provide the facilities to allow YouTubers’ ideas to be turned into reality.
The Space hosts three enclosed soundstages, post production facilities, areas for collaboration and teaching, as well as an exclusive BrandLab. There is also 300,000 linear feet of cables running throughout YouTube Space NY in order to maintain its complex technical setup.
Studio Spaces
YouTube Space New York boasts three sound stages, each featuring full lighting rigs, camera pedestals and a studio output gallery which enables live broadcasts straight to YouTube.
The studios will also hold permanent and rotating sets for creators to use. For Halloween, two semi-permanent ‘House of Horrors’ sets have currently been rigged, inspired by director Guillermo del Toro.
As with all YouTube Spaces, production equipment including cameras, lights and microphones are available to loan for outside creative projects.
BrandLab
The BrandLab is a facility led by Google which hosts workshops to help advertisers with online media and also allow them to experiment by trying new ideas with digital technologies. This is the first to be in a YouTube Space, and the third BrandLab in the world after San Bruno and Paris.
Workshops that have been hosted in BrandLabs so far include General Mills (Cheerios and Betty Crocker), Anheuser-Busch / Budweiser and State Farm.
Reception and creative spaces
The Reception is large and open to accommodate a lot of creators for events, but also to allow breakout areas for creative collaboration.
The reception area not only contains sofas but also spare lights which are rigged overhead for storage.
Boardroom
The Boardroom will provide a space for meetings and small-scale workshops.
Audio Production Suite
The Audio Production Suite is fitted with the latest state-of-the-art equipment to allow live and post-production mixing.
Adam Relis, Head of the YouTube Space New York stated: “[The space will be opened] with the goal of providing YouTube creators even more resources, tools and guidance to unleash innovation and encourage experimentation.”
“By removing the barriers to production, we hope to inspire you all to try out new creative concepts and show formats, as well as deliver even more of the great videos and series your fans love.”
The Space will officially open on 6 November 2014, and will be open for creators Monday to Saturday 9:00-21:00.
There are currently three existing YouTube Spaces in the world: in London, Los Angeles and Tokyo. Since their launch there have been over 6,000 videos created in YouTube Spaces, and over 30,000 people have attended over 450 workshops worldwide.
For more information about any of the YouTube Creator Spaces go to youtube.com/space.
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